10 Top Tips for Caring for your Bra April 21, 2018 08:22

Classic Intimates at the Bra Shop, formerly known as Woods of Morecambe, has been selling Bras in Morecambe for over 50 years.  We, therefore, know a thing or two about why you should look after them and how.

So why would you take extra care of them?

They last longer - let’s be honest, good quality Bras don’t come at a throwaway price.  We, therefore, want to get our monies worth from wearing them!

Also, if you don’t care for your bra, it will lose its elasticity and when that happens it no longer fits or supports you as it should with all the risks you then face from wearing an ill-fitting bra. It will also soon look shabby, faded, jaded and certainly not ideal for a romantic weekend away.

So, what are your top tips for caring for your Bra?

  1. We suggest you don’t wear your bra more than two or three days consecutively to fit in nicely with our recommended washing regime. This will help your bra last longer and avoid losing its elasticity. 
  1. Wash them often. Preferably don’t wear them more than two or three times without washing.  If it is Sports Bra then you may prefer to wash them after each use as sweat and bacteria are not great for your Bra (or your social life!). 
  1. Hand Wash only to avoid your washing machine damaging the elasticity. We know it takes a bit longer but it will pay dividends in the long run. 

  1. Fasten the clasps up at the back before you wash to avoid snagging other clothing. 
  1. Use cold or warm water – avoid hot water as it can lead to colours running and fading. 
  1. Wash dark colours separately to avoid the colours running. 
  1. Use a detergent designed for delicates. 
  1. Air dry your bra (drip dry). Don’t wring out the Bra or use a tumble dryer to avoid damaging and misshaping your Bra. Some may say don’t use a tumble dryer for padded bras but we say don’t use them at all! 
  1. Keep your bras facing upright in your draw. Don’t place heavy clothing and items on top of them to avoid crushing and misshaping the cups. 
  1. Your Bra doesn’t last forever even though you may cherish it like a comfy pair of old slippers. Over time, it loses its elasticity and therefore won’t fit comfortably or offer the support and control you need. We recommend you Bin the Bra to help in the fight against Breast Cancer.

If you would like further information about Bra Fitting or Bra Care then please call one of our lingerie experts on 01524 426611 or email us at


Why it is important to have a proper Bra fitting April 12, 2018 18:28

“Size does matter: We measured 12 women and only one was wearing a well-fitting bra. Why DO so many of us buy the wrong size?” so says Daily Mail

In this blog, we will explain why having an expert Bra fitting is important for your comfort and health.

Why do so many ladies wear the wrong Bra size?

Here are some simple reasons:

  • Natural stretch in the fabric from wearing and washing over time.
  • You have become accustomed to a certain Bra size even though it may not be best suited for you.
  • The straps and back band are not adjusted properly.
  • They are bought from a retailer that doesn’t offer a Fitting service.
  • Poor fitting advice has been received. We regularly have customers visiting us who have bought a Bra elsewhere that fits badly or is the wrong style and they have had fitting advice!
  • A person’s shape has changed but they haven’t replaced their Bra.
  • The Bra itself is of poor quality manufacture or is simply not suitable to offer the level of support and comfort needed. At the end of the day, the saying “you pay for what you get” remains a truism! 

A tape measure is not reliable

There is a common misconception that because you have been measured with a certain Back and Cup size, then this applies to all Bras.  This simply isn’t the case.  Each manufacturer and style of Bra has certain variations which means each person doesn’t have one Bra size. 

That is why we fit the Bra to our customer and do not simply rely on a simple measurement.

So how would I know if my Bra doesn’t fit properly?

Well, you may notice that you are bursting out over the front of the cup or that it simply feels very uncomfortable (too tight or too slack) or doesn’t feel supportive. Perhaps your Bra is no longer offering support and you are getting the dreaded saggy boobs.

Amourette 300 WHP with Expert Bra Fitting

So why is it important that my Bra fits properly?

Well as the boffins at Portsmouth University say:

"It is really important that women of all breast sizes are wearing appropriate and correctly-fitted breast support for everyday activities as wearing the correct bra size will improve your general health and well-being”. 

Because it is so important to the health and wellbeing of our customers, that is why we offer fitting advice by experts that have years of experience and training to fit the Bras we sell. 

In addition, as Claire say  “it is why we offer the service FREE and without the need for an appointment as we want to make it as easy as possible for our customers to access this service and therefore avoid buying a Bra that simply isn’t suitable”.

We bet there are not many national retailers that can boast a service like this!

Brettles - Iconic brand of the month August 30, 2017 08:41

A bit of history and nostalgia

Brettles goes way back to the late 18th century and is an important part of the history of British hosiery manufacturing. In 1964 in was actually bought out by Courtaulds, along with many other smaller but similar UK hosiery manufacturers.

However, in the late 1990’s Courtaulds decided to sell the brand to Chilprufe Limited, another household name in traditional underwear. Not long after, Chilprufe went into Receivership and the Brettles brand risked disappearing for good despite its heritage.

Fortunately, the brand was saved by Gary Spendlove who had worked with Brettles for many years as Sales Director at Courtaulds and then Chilprufe, and was passionate about the heritage of iconic brands like Brettles and manufacturing of hosiery, lingerie and nightwear generally in Derbyshire.

Gary Spendlove, who already owned Slenderella lingerie and nightwear, managed to buy the Brettles name and designs (along with Chilprufe and Walker Reid) in 2002 and Brettles has continued to go from strength to strength ever since

What makes Brettles special today?

Brettles continues the tradition of high-quality classic cotton underwear and thermals. It is much loved because of its Fancy Knit pure combed cotton and seam free design giving it a luxurious, comfortable, natural fibre feel, which help keeps you cool in summer and warm in winter.

The high quality of the material and manufacture also ensures all the Brettles styles are functional and easy to care for.

Brettles Styles

Brettles today specialises in traditional Fancy Knit pure combed cotton underwear and thermals including Camisole vests, French Neck vests, briefs and panties. Brettles styles have been sold at our Shop in Morecambe for over 80 years (many of those years under the Woods of Morecambe name of course) and remain ever popular both from those visiting the shop and those that regularly buy from us by mail order or online.

Special thanks go to Gary Spendlove and Rod Hawgood for the information provided in their book “Brettles of Belper – A history of a famous Derbyshire hosiery company and brand” Slenederella Limited, Belper, 2011. We would also like to thank the team at Slenderella who have also helped with our blog and always provide us with great service.

Why are so many women wearing the wrong Bra? June 28, 2017 12:40

The Daily Mail posed this question in this recent article about why so many women are wearing the wrong bra size.

There are lots of reasons which can include:

  • You may be wearing a Bra that doesn’t provide the level of support and comfort needed or is simply of poor quality and not up to the job.
  • Your current bra losing its natural shape through wear and washing. They don’t last for ever!
  • Your Bra straps are not adjusted properly.
  • You have had fitting advice but the advice has recommended the wrong style or size. We see this regularly in our shop.
  • Changes in body shape over time may mean that your current Bra no longer fits properly.
  • You may have chosen a new Bra based upon a current bra you have that fits well. However, if you are changing brand or style then the sizing can be totally different.

Is it important to have a properly fitting bra?

Yes, very important, and not just for comfort. As scientists at Portsmouth University highlight it is vital to your general health. Problems frequently highlighted stemming from an ill-fitting bra include back and neck pain, headaches, pins and needles, sores from straps and even IBS!

Can I tell if my Bra doesn’t fit?

If your Bra doesn’t fit then your bust may be coming out over the top of the cup, may feel really uncomfortable (which is the same if it isn’t tight enough) or not giving you enough support.  This can be more of an issue when active of course, say during light exercise.

So how can Classic Intimates help?

At our shop, the Bra Shop, in Morecambe we offer a free fitting service with experts with years of experience and training. Experts, that not only understanding bra sizes but also the suitability of certain styles.

This includes providing advice and guidance to those that need larger cup sizes (even up to K cup), have had or are due to have surgery and those needing extra support for sport or other activities.

Importantly, no appointment is needed, so if you are travelling some distance or just happen to be in the area, then you are welcome to pop in for your free Bra fitting.

For those that can’t visit the shop, then our experts will happily provide advice and guidance on the phone.  Talk you through how to check if your bra fits, how to adjust your straps and even suggest certain bras that are most likely to be suitable.

The health and wellbeing of our customers is very important to us, so we will always do all we can to make sure you get the right bra for you that fits, is comfortable and makes you feel great.

You can call us on 01524 426611 or email us at  You can also reach us via Facebook and Twitter if you prefer.

Competition Time! May 05, 2017 11:47

We are offering one lucky winner a £15 online voucher to spend on our Classic Intimates online store.

If you love traditional Underwear, Hosiery, Corsetry or Nightwear, using the finest quality materials such as 100% cotton, from leading brands such as Vedonis, Chilprufe, Triumph, Berdita, Silhouette, Royce, Kayser and Brettles, then this is the competition for you!

Entry is simple.  Just 'like' and 'share' our original competition post on either Facebook, Twitter or Instagram and sign up to our Classic Intimate’s online newsletter at the following link:

Entries must be received by 11 June 2017.

By signing up to our newsletter and following us on Social Media, you will receive updates on new products, promotions and offers as well as topical and interesting articles and features on issues such as latest fashion trends, women's health, leisure and hobbies.

Participating Terms & Conditions of Entry

By participating in a Classic Intimates online competition, you agree and accept fully Classic Intimates Standard Competition Terms and Conditions which are available by CLICKING HERE as well as the individual terms and conditions of the specific competition.

Classic Intimates online competitions and giveaways are open to UK residents aged 18 and over only, excluding employees of Retro and Lace Limited t/a Classic Intimates, Bra Shop Online and Retro & Lace and companies and their employees involved in the competition and their associates, families, agents, or anyone connected with the competition/prize draw. 

The prize draw voucher code must be redeemed on our online store

All prizes are non-refundable and non-transferrable.

No cash alternative will be offered for any prizes.

Prizes can only be delivered to a valid UK address.

Full terms and conditions of the competition can be found at

The prize draw decision is final and no correspondence will be entered into

The Voucher code is valid until 30 July 2017.

Slenderella Brands - the very "Best of British" classic lingerie & nightwear July 14, 2016 11:50

We have always been very proud of our excellent relationship with Slenderella and we thought it about time that we explained why.

At Classic Intimates, we passionately believe that what we do, we do for you, our valued customers. We know though to make sure you have a choice of styles and brands that you love and deserve, as well as great quality, value for money and customer service, takes a team effort!

Slenderella, based in the UK, epitomises the very best of British underwear and nightwear, and is obviously a brand in its own right.  However, you may not be aware, but Slenderella also provides many of our other much loved brands including Vedonis, Brettles, Chilprufe, Walker Reid and Kayser.

So why we love Slenderella is not just because they make fabulous classic lingerie and nightwear of excellent quality and design but also because they are as passionate as we are about ensuring you get a great service and work tirelessly as part of our team to help us achieve that.

Slenderella says “We have been producing quality lingerie, nightwear and dressing gowns for almost 100 years. The company has expanded from its modest roots to have factories in different parts of the Country supplying premier retail customers. Our head office at Belper is in the heart of the historic Derwent Valley in Derbyshire. Specialising in exclusive designs in luxury 100% cotton garments our products continue to be exported around the world".

Slenderella has remained an independent family run business, committed to keeping manufacturing in the UK and supporting independent online and traditional shops like our own. As a small family run business, they therefore share our own passion which we hope you experience when visiting our Bra Shop in Morecambe or our online stores including and 

Welcome to the re-launch of our Classic Intimates website! March 02, 2016 09:33

Following on from our decision last year to to bring our Classic Intimates and Bra Shop Online online stores all under one roof creating a Classic Intimates collection within, we have to admit now to a total u-turn on our decision 

Conversations with our valued customers, some improvements in technology, and our desire to continually improve what we do for our customers has helped us reach the conclusion that Classic Intimates is much better continuing from its own original online store

We are very pleased to announce that is once again live and open for business.  We also have ambitious plans for 2016 to improve our online store both in terms of our styles and collections but also in navigation, information and the ease with which it allows you buy the products you want.

We also continue to offer all the leading, high quality, brands such as:

Vedonis, Slenderella, Brettles, Triumph, Bestform, Anita, Royce, Berdita, Classic Intimates (our own collection), Pretty Form, Silhouette, Elbeo, Pretty Polly to name but a few!

It goes without saying that if you think we are not doing something as well as you would like or not selling your favourite brand or style, then we would be delighted if you would let us know so that we can do all we can to make the necessary improvements.

We would also invite you to register for our newsletter where you will receive a discount code providing you with 10% off your next purchase.  In addition it means we can also update you on new product and brand launches, special promotions which we run quite frequently and other topical information which we think you will find interesting.  If you would like to subscribe CLICK HERE.

You can also follow us on Twitter and Facebook  by clicking on the icons below.




Welcome to Classic Intimates, the home of traditional and specialist Underwear, nightwear and hosiery February 03, 2015 11:26

We are delighted and excited at the launch of our new Classic Intimates online store. Like any shop whether it is made of bricks and mortar or something virtual and in the ether it takes a huge amount of time, effort, love and importantly enthusiasm to bring the dream into a reality.

We therefore hope you like our “dream” and the selection of brands, styles and collections that we have made available and that our online store is easy to navigate and shop in. 

Many of the styles and collections we offer may not be readily available on the high street.  We therefore wanted to make sure our customers were still able to buy those brands and styles they love but importantly could, if needs be, discuss their individual needs with experts that have the necessary knowledge and experience. Our expert team at the Bra Shop Morecambe are always available to provide fitting advice or to discuss the specific characteristics of certain brands and styles on our FREE Customer Service line 0800 612 6098.

As it is still early days, though, we are still working on broadening our range of brands and collections on in our online store.  Therefore, if you can see the brand you love but not the specific product you would wish to order then we can still process your order over the phone.  All you need do is ring our customer service team on the Customer Service helpline above.

You can also find out about new seasonal collections, promotions, VIP events and much more by following us on Facebook or Twitter

At the end of the day, our online store is all about you, our customers.  If you have any suggestions or comments you would like to make how we can improve our online store or our customer service more generally, we would be very happy to hear from you.