Shop by the Sea

Welcome to our shop, The Bra Shop Morecambe.

Our shop, formerly Woods of Morecambe, has operated in the Morecambe area for over 50 years, specialising in traditional Underwear, Nightwear, hosiery and related accessories. From the promenade we enjoy a superb view of Morecambe Bay, the Lake District hills and of course our well loved Eric Morecambe statue.

However, that is not the only thing that makes our shop special.  It is also the many, many, years of experience of our expert team fitting underwear and making sure that our customers get the right styles and sizes to best meet their needs. So an important blend of expert product knowledge and first class customer service, where the interests of our customers are placed at the very heart of what we do. 

There is even more though:

  • Free bra fitting service and no appointment needed
  • Expert advice about fitting, support and brand styles
  • A range of very niche and specialist styles and collections that are not readily available on the high street
  • Regular VIP events for our Loyalty Customers where we offer promotions or exclusive access to new seasonal styles from much loved brands such as Vedonis, Slenderella, Brettles, Classic Intimates (our own collection), Pretty Form, Berdita, and Silhouette.
  • Specialist in Mastectomy collections which naturally involves expert fitting and a personal sensitive touch.  If needs be we are happy to visit our local customers at home to provide our fitting service if it makes them feel more comfortable.
  • Regular contact with our customers through our loyalty scheme, email and social media to keep them updated on changes in collections, new exciting seasonal styles and importantly special offers and promotions!
  • By having a shop, we are able to offer our online customers a valuable “click & collect” service where additional advice and guidance can be offered if needed on pick-up.

As an independent family business we pride ourselves on offering an intimate, friendly, welcoming atmosphere, great value for money and a broad range of styles and collections so that we have something for every taste. If you are in the Lancaster and Morecambe area we would love you to pop in to see us and say hello.